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GO Transit Website Redesign

The GO Transit website redesign was a massive undertaking that took place over the course of 2017 and 2018. I joined the project in September of 2017 and helped to evolve the site's templates, branding and pattern library.

GO Transit homepage.png

THE CHALLENGE

The GO Transit website serves two main users: the everyday commuter and the occasional rider. Both of these users have vastly different needs, but are both equally important.

From a stakeholder perspective, the website needs to act as a messaging center; an important way to communicate with riders with the most up-to-date information.

MY ROLE

When I joined the project, I began working directly with a senior project designer to evolve the designs of the schedules page, the service updates centre, and the construction pages. I worked on the tablet and mobile breakpoints for all the designs and built out the pattern library to reflect all of our work.

THE PROCESS

We designed in 2-week sprints. Each sprint included time to design, prototype, user test, re-design and present the solutions to the client for approval. We designed everything using Sketch and gradually created a near fully-functional InVision prototype that contained over 100 screens.

 

During this process, we also built out a robust and detailed pattern library that outlined the overall design system and described the rules around each page template.

See the live site here: https://www.gotransit.com/

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