top of page
GrecoCollective_Nick_Liz_16_CJG_9095.jpg

Hello, I'm Liz!

I'm a UX and product design leader in Toronto, Canada.

Design
Leadership

Good leadership takes empathy and trust. I take pride in my ability to lead teams with vulnerability while providing thoughtful feedback and gentle guidance. I have years of experience leading high performance design teams.

Product
Design

I have worked with a wide variety of brands on the design of their web and app products. Over the last 4 years, I have worked with the Shoppers Drug Mart eCommerce team, leading their experience strategy and design team.

Experience Strategist

Strategy is one of my favourite aspects of experience design. I have worked on many discovery and research projects with the aim of understanding the user, defining the business needs and aligning on a clear vision.

 

EXPERIENCE
WORK
Walmart Canada

I worked with Walmart Canada for over 2 years. On this team, I worked directly with the client and was embedded in their experience team. I was UX Lead for the "Shop" domain, which was responsible for the online shopping experience ahead of Cart & Checkout.

Walmart Workshop
View Walmart Work

While working with Nissan, I designed the UX for a POC (Proof of Concept) app. I led the UX design and collaborated closely with a visual designer and two engineers. Together we created a prototype in just a few weeks.

nissan-ariya-app.jpg
View Nissan Prototype

Toucan Talk is an app startup that I worked on in addition to my day job with a team of 4 people. The goal of the app is to create a safe messaging experience that connects children with their friends and family.

toucan-talk.jpg
See more about Toucan Talk

The GO Transit website redesign was a massive undertaking that took place over the course of 2017 and 2018. I joined the project in September of 2017 and helped to evolve the site's templates, branding and pattern library.

gotransit.jpg
View GO Transit Work

In this research and strategy project, we wanted to understand the holistic travel experience and the role of websites such as novascotia.com within that journey. While uncovering pain points and moments of truth, we wanted to identify key opportunities for Tourism Nova Scotia to maximize their digital experience across channels.

tns-mobile.png
See TNS Work

Habitat for Humanity Canada was looking to rebuild their main website, collapse three websites into one, move to a new CMS platform and align the new design to a new brand and web strategy.

habitat-homepage.jpg
View Habitat Work

Royal Canin is not only a renowned pet food supplier but also provides key services to veterinarians across Canada through their Vet Portal. This portal is used in over 90% of clinics across Canada, and this year we wanted to explore the ways we could make this experience better.

RoyalCanin.jpg
View Royal Canin Work

Panelist for
Ladies that UX

I had the privilege of being invited to a Ladies that UX panel by AdobeXD. In this discussion, we talked about the transition to working remotely.

Podcast Guest on
We@PS

On the We@PS podcast, I spoke about Headline, which is a business resource group at Publicis Sapient that focuses on mental wellbeing.

Contributer to
InVision Article

I contributed to InVision's article entitled, 3 problems you’ll face in your second year of remote work (and how to solve them), and talked about some ways to make wellness a part of team culture.

FEATURED
bottom of page