Nissan
While working with Nissan, I helped design the UX for a POC (Proof of Concept) app with a small team. I led the UX design and worked closely with one visual designer and two engineers. We were overseen by a UX Director who helped us craft our strategic narrative.
The app was designed for vehicle owners and was built to demonstrate to the client the future of what their app could look like. They currently have 6+ owners apps that do different things, and we wanted to show how they could all work together in one holistic experience.
Our approach was to create key scenarios that laddered up to Publicis Sapient's LEAD framework. Our persona was of an existing customer, who currently owned an Infiniti vehicle and had just purchased a new Nissan Ariya and is adding this vehicle to their app. This project was an example of a great partnership with experience and engineering to make this a working prototype. The client was able to look at the app on their own phone, which was all done within a matter of weeks. It was very well received by our senior client, who repeatedly recognized our team for going above and beyond.
I created these UX wires to illustrate several key pieces of our proof of concept.
Easy Onboarding
How might we make onboarding a new vehicle into the app as easy as possible? What if we could scan a key fob and easily input all your information for you? A simple onboarding screen allows the user to set preferences and permissions for family members, all in one app.
One Garage for All Vehicles
Instead of having multiple apps for your different vehicles, what if you could see all your cars in one place? The garage is meant to be the control center for all the user's vehicles, with access to unlock your doors, start your car, turn off the lights - from anywhere.
Effortless Maintenance
How might we make maintaining your vehicle a pleasant experience? What if your app could let you know the current diagnostics of your vehicle? This service tab allows the user to see live data on their vehicle, and they can schedule a service appointment directly from the app - making maintenance a breeze instead of a hassle.
UX WIRES
FINAL DESIGNS
I worked closely with a visual designer and a developer to bring together the final designs and prototype.
PROTOTYPE
